Privacy Policy
This Privacy Statement reflects Farsight Software LLC’s (“Farsight,” “we,” “our,” and “us”) commitment to privacy and data protection. This Privacy Statement describes how we collect and process information about visitors to our websites (the “Site”), and individuals who use Farsight’s application (collectively the “Application Services”). This Privacy Statement doesn’t apply to individuals whose information may be collected by Farsight’s customers during their use of Farsight’s Application Services.
Application of our Privacy Statement
This Privacy Statement applies to Farsight’s collection of personal data, and it is not intended to apply to the collection or use of personal data by Farsight’s customers’ use of our Services. This Privacy Statement also does not apply to third-party websites, applications, or services reachable from our websites.
Farsight collects information under the direction of its customers in connection with its provision of the Services. Because a customer’s collection or use of personal data is specific to their use and implementation of the Services, please consult the relevant customer’s privacy statement, privacy notice, or the relevant written contract for the Services for more information. We do not have a direct relationship with our customers’ customers or end-users.
If you are a customer of one of Farsight’s customers and would like more information on their use of your data, please contact the customer that you interact with directly.
In addition, Farsight provides solutions to businesses and entities in a commercial context and our Services are not intended for consumers.
Information we collect
We collect information, including personal data, when you use our Services. We collect this information when you fill out forms or engage with us directly. We also collect this information via cookies, pixel tags, and certain software designed to interact with your computer or mobile device. We use this information to communicate with you, to market, provide, maintain, protect and improve our Services, and to develop new or enhanced versions of the Services.
Information you share with us
If you choose to share your data with us, we will collect the following information:
- If you decide to create a Farsight application account to use our Services, you must enter your first and last name, email address, and password, or otherwise enter similar information into forms or surveys on our Site or Applications.
- If you manage your account information, you may enter and share information like postal address, phone number, fax number, company name, and credit card payment information.
- If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information for internal analytics purposes.
When you are asked to provide personal data, you may decline. And you may use application or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for specific products or features, those products or features may not be available or may not function correctly.
Information collected via technology
We automatically collect certain information via technology when you use the Services:
- IP Address, Location, Website Activity, and Browser Information. When you visit our Site or use our Applications, some information is automatically collected. We collect information about the type and language of the operating system (“OS”) running on your device, your internet protocol address (“IP Address”), the browser type you used during your visit, and the website you visited just before ours. We also collect information about which web-elements or objects you interact with, metadata about your activity on the Site, changes in your user state, and the duration of your visit.
- Cookies. Farsight collects information about your use of our Services via cookies.
Information obtained from third-party sources
When we collect information in connection with our business relationship with you, we may also purchase data about you from third parties.
We protect information obtained from third parties according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the third party providing the data. These third-party sources include, for example:
- Applications and services, such as social networks that make users’ information available to others;
- Service providers that help us determine your device’s location based on its IP Address to customize certain products to your physical location;
- Partners with which we offer co-branded services or engage in joint marketing activities; and
- Publicly available sources, such as open government databases or other information in the public domain.
Information created or generated
We infer new information from the information we collect, including using automated means to make inferences about your likely preferences or other personal information. For example, we may infer your city, state, and country location based on your IP Address.
Cookies and Tracking Technologies
Cookies are small text files we send to individuals’ computers when they visit our Sites. Cookies make our Sites work more efficiently and effectively and help us improve our Site, the relevance of our marketing activities, and your experience while using the Services.
Some of the cookies we use may provide us with information about you. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well.
We use cookies to see which areas and features are popular and to count visits to our Site. Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies or to reject cookies. Where appropriate, you may also be provided with further options to control the use of cookies when visiting the Site or using the Applications.
If you want to delete, remove or refuse cookies, this could affect certain features or functionality of our Site and could remove cookies used to opt-out of tracking for the Services.
Farsight uses cookies and similar technologies for:
- Site Authentication, Identity and Access Management, Security, and to Conduct Its Business. When you sign into the Site using your username and password, we store an encrypted cookie on your device. This cookie allows you to move from page to page within the Site without having to sign in again on each page.
- Marketing. Farsight may use cookies and related technologies to measure your interest in Farsight’s products and services so it can market those products and services to you.
Social Media. Portions of our Services may include social media cookies or widgets, including those that enable users who are logged in to the social media service to share content via that service. - Storing Information for Purchases on the Site. When you seek to purchase one of our Services, we may store the data in a cookie to remember the products and information you have added for purchase.
- Site Experience. When you use or view certain content on the Services, Farsight may store a cookie to ensure that you do not see the same content again or to save your interest preferences.
Certain third parties may also set cookies on your computer or device when you visit our Sites. In some cases, that is because we have hired a third party to provide services on our behalf, such as payment processing for credit card billing. In other cases, it is because our web pages may contain content or ads from third parties, such as videos, news content, or ads delivered by other ad networks. Because your browser connects to those third-parties’ web servers to retrieve that content, those third parties set and read their cookies on your device and may collect information about your online activities across websites or online services. To control cookies from those third parties, visit their sites. Please note you will continue to receive generic and certain interest based ads.
Pixel Tags
We also use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies (as noted below), that are used to track the online movements of web users. We embed these on our web pages but do not store them locally on your device. Pixel tags also allow us to see if emails we send are opened. We may use this information to reduce or eliminate messages sent to a user.
Browser Local Storage
We also store data locally on your device to enhance the user experience on our Site. For example, browser local storage allows us to save the state of your current page so that when you return at a later time or refresh the browser, the page will remain the same. We also use browser local storage to display “recently viewed items” or to mark your place in a tutorial, video, tooltip, or onboarding flow.
Our Use of Collected Information
We use the personal data we collect for the purposes described in the “Information We Collect” section above or as otherwise disclosed to you in this Privacy Statement.
Here is a list of how we use your information:
- Facilitate the creation of and securing of your account on our network;
- Identify you as a user in our Services;
- Improve our Services and how we operate our business;
- Understand and enhance your experience using our Services;
- Provide and deliver products and services, including the Services, that you request, including securing, troubleshooting, and personalizing those Services;
- Respond to your comments or questions, including assistance from our support team related to the Services;
- Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
- Communicate with you about promotions, upcoming events and news about products and services offered by Farsight and our selected partners, and for other marketing purposes of Farsight;
- Link or combine it with additional information we get from third parties, to help understand your needs and provide you with better service, as described under “Profiling” below; and
- Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
Creation of De-Identified Data. We may create de-identified data records sourced or extracted from data connected to or associated with personal data by excluding information (such as your name) that makes the data personally identifiable to you. We use this de-identified data to analyze request and usage patterns so that we may enhance the content of our Services and improve our Services navigation. We reserve the right to use de-identified data for any purpose and disclose de-identified data to third parties in our sole discretion where permitted by applicable law.
Profiling. When you interact with our Services by completing a form (such as a request for us to contact you, creation of an account, request for information on pricing, or downloading content), we will collect your personal data and analyze your information to build individual profiles. We use third-party tools to help us make the profile by providing information about your business (like, company size and industry, for example). These profiles will be used to help us predict future interest in our Services. We base our profiling on your activity on the Services, and we update your profile in real-time based on your use of the Services.
Sharing of Information
We share personal data with your consent or as necessary to complete your transactions or to provide the services you have requested or authorized. For example, when you provide payment information to make a purchase, we will share that information with banks and other entities as necessary for payment processing, fraud prevention, or other related financial services. We also share personal data as follows:
- Third-Party Service Providers. With third parties who work on our behalf for the purposes described in this Privacy Statement. These services may include providing cloud computing infrastructure, website crash reporting, analytics, email delivery, and providing customer support or account administration.
- Professional Advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
- Protection of Rights and Property. To protect the rights and property of Farsight, our agents, customers, and others, including to enforce our agreements and policies.
- Authorities and Others.
- Lawful Requests. To comply with laws or to respond to lawful requests and legal process, provided that Farsight will endeavor to notify you, where practical and permitted by applicable law or regulation, if Farsight has received a lawful request for your information.
- Emergency. In an emergency, including to protect the personal safety of any person.
- Business Transferees. For a corporate transaction (or negotiation of a corporate transaction) involving a proposed or actual sale or transfer of all or a part of our business or assets (corporate transaction may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). We may transfer your personal data in the event of an insolvency, bankruptcy, or receivership.
Personal Data Security
In compliance with applicable laws, Farsight maintains administrative, technical, and physical safeguards designed to help protect your personal data to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no transmission over the internet is 100% secure. We encourage you to protect your usernames and passwords to help prevent anyone from accessing or abusing your Services account(s), including not using the same passwords that you use with other accounts. If you have any questions about the security of your personal data, you can contact us at [email protected].
Your Information Choices and Changes
In addition to the choices outlined in other parts of this Privacy Statement, you also have control over the following:
- Access, Correction, and Deletion. If you wish to request access to or correction or deletion of personal data about you that we hold, you can also contact our Privacy Program at [email protected]. However, to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable or excessive, where providing the information would be prohibited by law or could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the information relates.
- Email Communications. You may opt-out of receiving promotional or marketing emails from Farsight by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your Farsight account or our ongoing business relationship.
- Social Media Widgets. As noted above, our website may include social media features, such as the Facebook and LinkedIn button or interactive mini-programs that run on our website. These features may collect your IP Address, which page you are visiting on our Site and may set a cookie to enable the feature to function correctly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy statement or notice of the third party providing it. To control cookies from those third parties, visit their sites.
Location of Personal Data
The personal data we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location is chosen to operate efficiently and improve performance. We take steps designed to ensure that the personal data we collect under this Privacy Statement is processed in accordance with this Privacy Statement and applicable law wherever the data is located.
Retention of Personal Data
We retain personal data for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. These needs can vary for different information types in the context of different Services. Accordingly, our actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the information, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.
Children
Our Services are not intended for use by anyone under 13 years of age. If you are a parent or guardian of a child from whom you believe we have collected Personal Information in a manner prohibited by law, please contact us. If we learn that we have collected Personal Information through our Services from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Changes to this Privacy Statement
Farsight may change this Privacy Statement from time to time to reflect changes in our offerings, how we collect, use, or disclose personal data, or applicable law. If we make any changes to this Privacy Statement, we will change the “Last Updated” date above. If we make any material changes, we will provide notice or obtain consent regarding such modifications as may be required by law.
How to Contact Us
If you have a privacy concern, complaint, or a question for Farsight please contact our Privacy Program at [email protected].
